At Maqoo, we knew a big part of our business had to be focused on developing better fabrics. Developing fabric vs.picking a fabric requires two completely different sets of workload. But it was ok, because we wanted to create something better. Development is the necessary approach to doing that; rebranding has its limits. So let me tell you about our experience.
Creating a new fabric takes time and patience. As we know about a lot of things in life - intelligently directed effort reap rewards. Maqoo linen took a lot of study, trial and error.
If developing a new fabric is challenging, then multiply that challenge by 10 when working with linen. Specialized machinery is needed for the fabric. Not the case for cotton and polyester that use generic weaving or knitting machinery interchangeably. All this means that it takes time to find a great manufacturer.
So we finally found a manufacture that could make linen fabric, and was willing develop to our new specifications. Home free? We thought so, but no. The first samples looked and felt great, but failed miserably in the strength testing. It was not suitable to bring to market. The prior efforts to find the niche manufacture compounded the disappointment. Back to step one - find another manufacture and repeat. To keep a long story short, we did this more than a couple times. The happy ending is we eventually found a great manufacturer.
Linen is different than other fabrics. It’s a bit rugged looking. Definitely a different appearance than mainstream fabrics. What really makes it different though is it’s the cooling fabric - that’s its golden feature. It took a lot of effort to develop this stretchable linen, but to now be able to apply linen to underwear is something exciting.
Developing a new fabric made us better as a company. We gained experience in fabric science and development. Most importantly, it was the best way for us to add value to a staple product.
|inches||27 - 30||30 - 33||33 - 36||36 - 39||39 - 42|
|cm||68.5 - 76||76 - 84||84 - 91.5||91.5 - 99||99 - 107|
These are USA sizes. Size down for European.
HOW TO MEASURE
Wrap a measuring tape around your hip bone line, making sure the tape is parallel to the ground. This measurement determines your waist size. IMPORTANT: Do not rely on your jean size measurements. Just because your jean size is 34 does not mean your waist is 34 inches. Usually, your waist measurements are greater than your jean size.
|US Men's||US Woman's||Euro||UK|
|S||4 - 6||34 - 37||2 - 4.5|
|M||6 - 8||7 - 9||38 - 41||5.5 - 7.5|
|L||9 - 11||10 - 12||42 - 45||8.5 - 10.5|
|XL||12 - 16||46 - 49||11.5 - 15.5|