At an archeologist site in Cayonu, Turkey, a piece of linen cloth was found that dated back to 7000 B.C., or 9000 years ago. Textiles in all sorts of forms are so readily available to us that we forget how big of a development it was for early humans.
Linen is known by many for its fresh and cool feel. In fashion circles it is considered a high-grade alternative to cotton. However, with the increase in synthetic fabrics in the 70s the market was flooded with inexpensive strong polyester fabrics. The high didn’t last long though as people became to know polyester as the uncomfortable fabric. Even so, it did mark an era where the low cost of new fabrics caused a decrease in more premium fabrics.
The movement towards more comfortable fabrics grows, as in the past decade consumers become more educated and aware. In the past, people were more interested in the appearance of fabrics at a glance, and payed less attention to what the fabric was made of. However, that is changing, and people are looking at the care tags to see what they are buying is really made of.
We have seen a dramatic shift towards natural fabrics. Linen fabrics for summer and merino wool for winter. Consumers are educated have a deeper understanding of what they are buying. They are looking for clothes made of specific fibers.
Polyester and other synthetic fabrics have always had powerful marketing forces behind them. With the rise of the educated consumer we see these marketing forces diminishing. Consumer needs put on the front line. We look forward to the rise of better fabrics.
Clothes that feel good. We develop amazing fabrics and combine them with minimalist design style. Explore Maqoo.com and try our underwear made of linen.
|inches||27 - 30||30 - 33||33 - 36||36 - 39||39 - 42|
|cm||68.5 - 76||76 - 84||84 - 91.5||91.5 - 99||99 - 107|
These are USA sizes. Size down for European.
HOW TO MEASURE
Wrap a measuring tape around your hip bone line, making sure the tape is parallel to the ground. This measurement determines your waist size. IMPORTANT: Do not rely on your jean size measurements. Just because your jean size is 34 does not mean your waist is 34 inches. Usually, your waist measurements are greater than your jean size.
|US Men's||US Woman's||Euro||UK|
|S||4 - 6||34 - 37||2 - 4.5|
|M||6 - 8||7 - 9||38 - 41||5.5 - 7.5|
|L||9 - 11||10 - 12||42 - 45||8.5 - 10.5|
|XL||12 - 16||46 - 49||11.5 - 15.5|