This is a brand conceived during long travels and early morning commutes. We launched July 2015 on Kickstarter. This was the start of our journey to innovate fabrics and makes commuters more comfortable.
All of us on The MaQoo Team agreed we’d need to develop a new fabric for our first product. Developing a fabric versus picking a wholesale fabric are two completely different things (we soon learned). But that challenge was ok, because we wanted to create something better. Development is the necessary approach to doing that; rebranding has its limits.
Our first fabric was a modernization of Linen (flax). Linen is a remarkable fabric, but in its traditional form it lacks stretch. This is the aspect we needed to make better. The year prior to the brand launch we dealt with manufacturer after manufacturer, attempting to find the means and willingness to develop a new fabric. This was the toughest part of the journey.
As we know about a lot of things in life - intelligently directed effort reap rewards. MaQoo linen took a lot of study, trial and error. If developing a new fabric is challenging, then multiply that challenge by 10 when working with linen. Specialized machinery is needed for the fabric. All this means that it takes time to find a great manufacturer.
So we finally found a manufacturer that could make linen fabric and was willing develop to our new specifications. Home free? We thought so, but no. The first samples looked and felt great, but failed miserably in the strength testing. They were not suitable to bring to market. The prior efforts to find the niche manufacturer compounded the disappointment. Back to step one - find another manufacturer and repeat. To keep a long story short, we did this more than a couple times. Finally we found our break, and found a manufacturer and created a sample fabric run that exceeded our expectations. A better fabric for commuters was here.
DEVELOPING A NEW FABRIC MADE US BETTER AS A COMPANY.
We gained experience in fabric science and development. Most importantly, it was the best way for us to add value to a staple product.
Our Kickstarter campaign was completed the end of Aug 2015, with double the funding we were seeking. We released our first product for travelers/commuters - MaQoo Underwear. Since then we’ve set up the online store and kept our focus on developing new better fabrics. We’ll be releasing some more products in the coming months, and we are sure they’ll make your commute just that much more enjoyable.
The vision: To make our travels and commutes comfortable.
The mission: Develop breathable fabrics that make us feel good.
We are a brand inspired by comfort and travel. Commuting across town on the subway, taking the train 2 hours to the next city, or a 15 hour flight from North America to Asia - we travel and we want to make it a great experience. The best way we know how to do that is by making better clothes. Let’s change how people feel in their clothes and make our travels incredibly comfortable.
Something we realized early was that if we wanted to push the boundaries of comfort for our fellow travelers (and ourselves), we’d need to focus on fabric: better clothes come from better fabrics. This has been our priority from day one. We look far beyond how a fabric initially feels to the touch, so we learn about how it functions together with our body. We call this biological comfort - when the fabric allows the body to self regulate its temperature and manage moisture. In other words, it lets your body do what it naturally does.
When we’ve reached the ultimate level of comfort, we can keep in minimal. Keep it clean and simple when designing. We can’t imagine it any other way.
We want to change the way people look at their commute, because humans always have and always will travel. Join the email list below and connect with us. We’ll share the journey of our brand with you, and you can share your travels with us.
Wrap a measuring tape around your hip bone line, making sure the tape is parallel to the ground. This measurement determines your waist size. IMPORTANT: Do not rely on your jean size measurements. Just because your jean size is 34 does not mean your waist is 34 inches. Usually, your waist measurements are greater than your jean size.