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Why We Made a Linen Underwear

 

 

WHY WE MADE LINEN UNDERWEAR

 

commute-travel

FEEL COMFORTABLE THROUGHOUT YOUR ENTIRE JOURNEY.

 

Linen provides real biological comfort.  Linen is the fabric known for its exceptional coolness and freshness in hot weather.  This is why it’s widely used in tropical countries all across the world.  From its heat resistance and conductivity it is said to be able to reduce excess skin temperature by 3C to 4C, when compared to silk or cotton.  To make the most comfortable men’s underwear we knew that it had to feel fresh and cool and it had to be made of linen.

 

 

natural-breathable-linen

 COOL THE AREA THAT YOU DON'T WANT OVER-HEATING.

 

The superficial comfort fallacy. As consumers we often make the mistake of judging fabric comfort based on its initial feeling of softness.  The problem with this is that synthetic fabrics often have the highest initial “soft” feel due to their chemical treatment.  However, this softness doesn’t last long.  Furthermore, these fabric often performer poorly in the areas of breathability, moisture management, and thermal management.  There is a tendency to place high value on the new and hi-tech while disregarding the long-established, so we often look towards new synthetic fabrics to provide performance.  The problem is their chemical structures all fail in one area in common - they retain heat and feel like plastic.  To find real biological comfort we looked towards a natural cellulose fabric - Linen.   Linen is a fabric that has exceptionally  breathability, moisture management, and thermal management. The result is the wearer feels absolute physiological comfort.

 

 

 Linum usitatissimum

  LINUS USITATISSIMUM (FLAX)

 

The cool and fresh fabric. Linen is completely natural cellulose fiber harvested from the flax plant.  It is collected from the Phloem (inner bark) or bast surrounding the stem of the flax plant (Linum usitatissimum).  Flax is a primarily crystalline polymer system. This is gives it a strength far greater than cotton, a slight rigidness to the fibers, and it’s heat conductive molecular structure.

Air flow comfort. Linen allows air-flow over your skin and this gives the wearer an incredible fresh sensation.  What makes linen underwear so much more breathable than common fabrics?   Its slightly stiff crystalline polymer structure keeps most of the fibers surface area raised off of the skin, as well the smooth fibers do not catch airflow like “hairy” fabrics.  The subtle stiffness in the fibers also creates gaps in the yarn to allow additional air flow.  Linen underwear provides an all day and all environment comfort to the wearer. 

 

 

linen-absorbs-moisture

 LINEN CAN ABSORB UP TO 20% OF ITS WEIGHT IN MOISTURE AND STILL FEEL DRY.

 

Dry comfort. Linen is highly absorbent and will remove perspiration away from the skin.  Due the fiber structure, it estimated that linen can absorb as much as 20% of its weight before feeling damp.  Combined with its ability to allow airflow, the result is exceptional moisture management.  Unlike cotton that has a clammy feel once exposed to small amounts of moisture, the wearer of linen underwear will feel an incredible dry sensation.  This makes linen by far the most comfortable men’s underwear for hot and humid climates.

Thermal comfort. The rate a fabric transfers heat is referred to as its heat conductivity.  Heat conductivity and air permeability combine to make a fabric feel fresh and cool.  Linen has the highest heat conductivity of any fabric, therefore it assists in lowering excess body temperature.  According to some studies, a person wearing linen perspires 1.5 times less than when dressed with cotton clothes, and 2 times less than with viscose clothes.

 

 

underwear-for-hygiene
AN UNDERWEAR THAT KEEPS YOU FRESH ALL DAY.

Maintaining Hygiene.  Linen is non-allergenic, and non-static, and nearly lint free.  The fibers are also resistance to most fungus and bacteria.  Unlike synthetic polyesters that may have chemical anti-odor treatments that may wash out, Linen’s odor resistance is a a result of the fabrics inherent resistance to bacteria.  Remember, odor stems from breading bacteria.  Linen is commonly used in medical applications because of its resistance to fungus and bacteria.  It’s also Linen’s ability to absorb moisture that contributes to maintaining hygiene.  Moisture is often the precursor to bacteria and fungal growth - keep dry and you keep clean.

Creating a better fabric.  We take exceptional care in developing the fabrics we use for our apparel.  After over a year of research and development we created the final of Maqoo Linen.  A better fabric created a leap forward in underwear that changes how a wearer feels, senses, and maintains hygiene.

 

 

CHOOSE YOUR SIZE

 UNDERWEAR

 

WAIST
S M L XL XXL
inches 27 - 30 30 - 33 33 - 36 36 - 39 39 - 42
cm  68.5 - 76 76 - 84 84 - 91.5 91.5 - 99 99 - 107

 

These are USA sizes.  Size down for European. 

HOW TO MEASURE

Wrap a measuring tape around your hip bone line, making sure the tape is parallel to the ground. This measurement determines your waist size.  IMPORTANT: Do not rely on your jean size measurements. Just because your jean size is 34 does not mean your waist is 34 inches. Usually, your waist measurements are greater than your jean size.

 

SOCKS

 (Unisex sizing)

US Men's US Woman's Euro UK
XS 31 -34
S 4 - 6 34 - 37 2 - 4.5
M 6 - 8 7 - 9 38 - 41 5.5 - 7.5
L 9 - 11 10 - 12 42 - 45 8.5 - 10.5
XL 12 - 16 46 - 49 11.5 - 15.5